by Lynette Hammond | Jul 29, 2016 | Uncategorized
Transactional messages have high open rates. Sadly, most retailers fail to benefit from the open rates and therefore they miss out on a potentially valuable cross-selling opportunity. You’re certainly missing a trick if you have been sending out a boring generated...
by Lynette Hammond | Jul 22, 2016 | Uncategorized
Marketers have a difficult job and often have little to no assistance during seasonal peaks. Marketers have to cope with the increase of campaigns along with the usual tasks that include monitoring, creating, testing, modifying, execution and so on. Automation is an...