We’re approaching some very busy periods for ecommerce store owners. Christmas shopping is now underway and the number of orders is only likely to increase. Then we have some important shopping days on the calendar to add some extra pressure, such as Black Friday and Cyber Monday. These traditionally American days are now proving to be popular here in the UK, with UK shoppers spending £810m in 2014.
Sadly, many of the leading websites in the UK struggled to cope with the increase in visitors to their websites. Websites crashed, leaving potential customers unable to get onto the website to browse, let alone check out. There were delays getting on the websites and then customers were left unsatisfied as the back office operations and the business processes were unable to cope. Orders were left unfulfilled and deliveries delayed by over a week in many cases.
Customers do not expect to deal with poor levels of services. Ecommerce stores need to provide a service and a positive experience for their customers, regardless of whether it’s a peak period or not. Business processes have to be prepared for periods of pressure, ensuring the stock levels are monitored and kept synchronised with the website while the orders are processed and fulfilled by the courier service, all while the customer information is recorded in the ERP or accounting system.
Retailers will already be more prepared for Black Friday than they were last year. Organisations will have considered the added strain the additional orders will bring to the business systems and the additional workload the orders create for the workforce. Many will have already improved their processes by using an automated order management process. The automated systems remove the need to conduct the order processes by hand, removing human error risks, saving time and costs.
Automation is a good idea all year round, but it is during peak periods, that traditionally require additional workers and increase the costs of order processes, that they quickly show their additional value. Automation, using Orbis, means the organisation is able to scale in size without the need for extra resources or increasing overheads.
Interested in automation for your ecommerce store? Get in touch today.